Why the World’s Richest Are Betting on Africa’s Luxury Tourism Sector

Africa’s luxury hospitality scene is booming, drawing the world’s richest to its pristine shores and rugged landscapes. From a $50,000-a-night private island in Tanzania to elite safari lodges in South Africa, global investors—including billionaires, tech moguls, and Middle Eastern royals—are turning their attention to the continent’s tourism scene. With international arrivals to Africa surging past pre-pandemic levels and Deloitte projecting sustained growth through 2040, the region is fast becoming the new frontier of high-end travel. Consequently, major players like Dubai’s Jumeirah Group, British billionaire Richard Branson’s Virgin Limited Edition, Qatar’s Kasada Capital Management, and the Ritz-Carlton Hotel Company are expanding their African portfolios, betting on untapped potential and lower development costs. The development marks a seismic shift that shows luxury in Africa is now a reality.

Business Insider Africa