Stakeholder Collaboration Is Key To Battling Rapidly Evolving SMS Pumping Fraud

By Felix Kipkosgei, Senior Operator Partnerships Executive at Infobip

As communication technologies continue to evolve, so do the tactics of cybercriminals. Among these is SMS pumping fraud, a rapidly growing threat that manipulates mobile messaging systems to generate illicit gains.

South Africa has emerged as one of the key targets for this sophisticated scam. In response, leading cloud communication providers are stepping up, deploying advanced security protocols and fraud detection tools designed to identify and neutralise malicious SMS traffic in real-time. Their intervention is ushering in a new era of resilience and protection, offering a formidable line of defence against this modern menace. 

SMS pumping fraud, also known as SMS spam, is a type of cybercrime in which attackers exploit vulnerabilities in SMS systems to generate revenue. They do this by sending high volumes of fraudulent or irrelevant messages to premium-rate numbers, often targeting unsuspecting users or businesses.

The goal is to artificially inflate SMS traffic and trigger charges that benefit the fraudsters. In essence, SMS pumping is a form of abuse designed to manipulate telecom billing systems, leveraging bulk messaging for illicit gain.

SMS pumping fraud is no longer confined to specific isolated regions; it has become a widespread cyber threat across Africa, particularly in South Africa and East Africa, where mobile penetration is rapidly increasing.

Key factors driving SMS pumping

The rapid rise of SMS pumping fraud can be attributed to three primary factors: the proliferation of mobile devices, inadequate regulatory safeguards and the exploitation of systemic vulnerabilities.

Cybercriminals are increasingly using machine learning-driven attacks to identify weak points in communication channels. They exploit pricing discrepancies, especially in regions where low-cost SMS providers compromise delivery quality, exposing enterprises to fraud.

This has resulted in financial strain on enterprises, with fintech firms and other digital verticals disproportionately affected by the inflated costs for SMS communication. It has also resulted in a diminished user experience with legitimate messages often delayed or lost entirely in congested networks. At the same time, providers who harden their systems and follow best practices find themselves disadvantaged against less secure competitors, muddying market reputation and technology credibility.

Stronger, harmonised regulations are therefore essential to curb this growing scourge. Ethical technology providers must be protected, and consumers deserve resilient communication ecosystems. With the right policies and infrastructure upgrades, African markets can lead the charge in digital safety and cyber resilience.

Key role of cloud technology providers

Cloud technology providers can play a key role in addressing the SMS pumping fraud problem by investing in securing the tools, channels and platforms that connect enterprises to their customers. These measures include real-time anomaly monitoring, advanced traffic filtering and anti-flood, anti-spam, anti-spoof and anti-phishing protections, which are key elements to fortifying message delivery pipelines against abuse.

Leading providers are also increasingly deploying machine learning to detect and mitigate anomalous traffic patterns in enterprise and consumer messaging This enables the real-time identification of fraud tactics and the rapid adaptation to emerging threats.

Tackling SMS pumping fraud, however, requires more than just technological intervention; it demands strategic collaboration with telecom operators to implement joint anti-fraud protocols and ensure seamless ecosystem accountability.

Equally vital is industry-wide education on pricing vulnerabilities, along with coordinated advocacy for regulatory frameworks that safeguard consumers and empower ethical service providers. This multi-pronged approach is essential to building resilient, trustworthy communication networks across Africa and beyond.

Proactive strategy

While communication providers continue to evolve their platforms to counter emerging threats, cybercriminals are simultaneously becoming more sophisticated. This demands stricter security measures, customised data governance across sectors and seamless cross-border policies.

Above all, scaling partnerships and alliances between cloud providers, telcos and other stakeholders is essential. By sharing insights, templates and threat profiles openly, the industry can close vulnerabilities and create agile, responsive security ecosystems. It is through collaboration that stakeholders can build effective prevention, detection and response frameworks.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

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