Culture, Arts & IdentityDiaspora & Global Africa

Beyoncé & Jay‑Z Join $20M REFORM Alliance Gala with The Weeknd Performance

Beyoncé has resurfaced after her post-tour vacation, hitting the town with Jay-Z for a good cause to the tune of $20 million.

REFORM Alliance Casino Night
Source: Alex Subers / Fanatics

On Saturday, September 13, REFORM Alliance hosted its second Casino Night Gala at Ocean Casino Resort in Atlantic City. The star-studded evening featured an exclusive performance by Grammy-winning artist The Weeknd and raised over $20 million for criminal justice reform.

Hosted by REFORM Alliance co-chairs and founding partners Michael Rubin, Meek Mill and Jay-Z, the invite-only, black-tie event supported the work of REFORM, which “works to transform the nation’s supervision system for the 3.7 million people on probation or parole into one that creates pathways to work and wellbeing, rather than a revolving door back to prison,” per a press release.

Some of Hollywood’s biggest stars made their way to Ocean Casino Resort in Atlantic City to hear about the impact REFORM has had on communities since its founding in 2019. As part of the festivities, guests participated in a blackjack tournament at The Gallery Bar Book & Games, dinner program, live auction, and enjoyed a special performance in Ovation Hall from Grammy-award winning artist The Weeknd.

Attendees included a laundry list of big names, including Beyoncé, Kevin Hart, Travis Scott, Ice Spice, Quavo, DJ Khaled, Latto, Karl Anthony Towns and Jordyn Woods, Jaime Foxx, Micah Parsons, Jayson Tatum, Devin Booker, Winnie Harlow, Suni Lee, Ashley Graham, Odell Beckham Jr., Taylor Rooks, and more.

Following dinner, guests were able to bid on a variety of unique items including a round of golf with Tom Brady at Michael Jordan’s private Grove XXIII golf club, which raised $1.8 million across two $900,000 winning bids; an exclusive concert from Megan Thee Stallion, which went for $600,000; a 1 of 1 linen George Condo painting, which ended up as the auction’s highest ticket item when Michael Rubin purchased it for his personal collection for $3.4 million; a 1 of 1 painting by Rashid Johnson, titled “Soul Painting for Freedom,” fetching $1.8 million; a KAWS x Audemars Piguet limited edition watch; and finally, an Audemars Piguet timepiece made exclusively for JAY-Z, donated from Mr. Carter’s personal collection.

Following the live auction, guests were treated to a special performance by Grammy-award winning global superstar The Weeknd, who performed a 40-minute set featuring a variety of hits, including “Timeless,” “Starboy,” “Blinding Lights,” “The Hills,” and more.

After The Weeknd’s performance, guests headed to Fanatics Sportsbook located within The Gallery Bar Book & Games for an A-List blackjack tournament. Tournament semi-finalists included JAY-Z, Taylor Rooks, French Montana, Tyrese Haliburton, with guest Andrew Ramus, who ultimately emerged victorious and took home the $1 million prize. During the tournament, attendees were treated to surprise performances by Travis Scott, Ice Spice, Quavo, DJ Khaled, and Chase B.

While the event and its proceeds went to a great cause, a lot of fans can’t help but focus on the fact that Ivanka Trump and her husband, Jared Kushner, were in attendance at the event.

REFORM Alliance’s Casino Night Gala
Source: Shareif Ziyadat for REFORM Alliance / Shareif Ziyadat for REFORM Alliance

Given their proximity to Donald Trump and all of the dangerous things happening politically, fans aren’t happy to see them sitting at the same table.

Check out some reactions to their attendance (and the idea that Jay-Z invited them) down below:

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Ujamaa Team

The UjamaaLive Editorial Team is a collective of pan-African storytellers, journalists, and cultural curators committed to amplifying authentic African narratives. We specialize in publishing fact-checked, visually compelling stories that celebrate African excellence, innovation, heritage, and everyday life across the continent and diaspora. Our team blends editorial strategy with deep cultural insight, ensuring every feature reflects the diversity, dignity, and creative spirit of Africa. From food diplomacy and indigenous superfoods to tech innovation, public history, and urban culture — we craft stories that connect communities and reframe the global conversation about Africa.

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