How African Creatives Are Redefining Global Fashion

From iconic models like Adut Akech to visionary designers like Thebe Magugu and agencies like Beth Models, African talent is reclaiming its narrative with authenticity, diversity, and depth. Before the 2010s, African models were a rare sight on runways, meaning that ideas of beauty were not diverse. However, that has changed, and dark skinned models are increasingly represented on the global stage. African fashion designers have also become more relevant than ever before, with their works nominated for prestigious awards and adorning the world’s biggest stars at major fashion events like the 2025 Met Gala. Despite this, challenges like funding and visa restrictions persist. But with rising ecosystems, digital innovation, and empowered local leadership, African fashion is boldly charting its own future.

OkayAfrica